HENSON GROUP
CORPORATE CAMPAIGN | BRANDING
The Henson Group is a cloud computing and IT solutions company that I re-branded through a new visual identity. Using a blue and orange color palette, structured typography, and geometric forms, I created a cohesive brand that communicates technology, reliability, and innovation across digital and physical touchpoints, including an app, website, and billboard.
PROJECT DETAILS
CILENT | Henson Group
ROLE | Brand Designer, Visual Designer, UI Designer, Web & App Designer
TOOLS | Illustrator, Photoshop
DESIGN SYSTEM
The Henson Group identity combines a bold blue and orange palette, structured typography, and geometric elements to create a modern, technology-focused visual language. Triangles and sharp angles communicate structure, movement, and innovation while maintaining consistency across the ad, website, and billboard.
TOUCHPOINTS
BILLBOARD | The billboard uses bold typography, geometric elements, and architectural imagery to create a strong visual impact while reinforcing the Henson Group’s focus on technology and innovation.
WEBSITE | The website applies the new color palette, typography, and geometric elements to create a cohesive and professional digital experience.
APP | The app extends the Henson Group identity into an interactive experience, using the established visual system to create a consistent and functional interface.
